Understanding Latent Consumer Demand For Fuel-Efficient Vehicles

Consumer adoption of electric vehicles (EVs) – including hybrids, plug-in hybrids and pure battery electric – is a crucial step in improving energy use and reducing emissions in the transportation sector. To promote adoption, policymakers have employed various demand- and supply-side policies, including incentives, corporate average fuel economy (CAFE) standards, zero-emission vehicle mandates, among others.