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This study aims to contribute to the literature by shedding light on consumers’ acceptance of electric vehicles (EVs) in Riyadh and their potential response to adoption incentives. A stated preference experiment (SPE) was developed and then incorporated into an online stated preference survey targeting adult residents of Riyadh to collect 703 responses. Accordingly, a mixed logit model was constructed, complemented by other survey insights to derive the final findings of this paper.
